bbb là gì

International Association of Better Business Bureaus, Inc.
Founded1912; 111 years ago
Type501(c)(6) non-profit organization

Tax ID no.

FocusConsumer protection
Industry self-regulation
  • 4250 N Fairfax Drive, Suite 600 Arlington, Virginia U.S. 22203

Area served

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United States, Canada and Mexico
ProductsBBB Business Reviews
Accreditation for businesses
Dispute resolution services
ServicesRating site
SubsidiariesBBB Wise Giving Alliance[1]


$215 million
Expenses$20 million



Better Business Bureau (BBB) is a private, 501(c)(6) nonprofit organization founded in 1912. BBB's self-described mission is to tát focus on advancing marketplace trust,[2] consisting of 97 independently incorporated local BBB organizations in the United States and Canada, coordinated under the International Association of Better Business Bureaus (IABBB) in Arlington, Virginia.[3]

Better Business Bureau is not affiliated with any governmental agency. Businesses that affiliate with BBB and adhere to tát its standards tự so sánh through industry self-regulation. To avoid bias, BBB's policy is to tát refrain from recommending or endorsing any specific business, product or service[4] even though they still advocate for business interests.

The BBB rating system uses an A+ through F letter-grade scale. The grades represent BBB's degree of confidence that the business is operating in good faith and will resolve customer concerns filed with the BBB. BBB's ratings are explained on its Ratings Overview page. BBB employees evaluate a business's behavior when assigning a rating.[citation needed]

According to tát BBB, nearly 400,000 local businesses in North America were accredited as of July 2022.[5] BBB prospects successfully vetted businesses to tát become dues-paying 'accredited businesses' that pledge and continue to tát adhere to tát the BBB Code of Business Practices.[6] In return, BBB allows accredited businesses in good standing to tát use its trademarked logo in marketing materials.


The concept of the Better Business Bureau has been credited to tát several court cases, such as United States v. Forty Barrels and Twenty Kegs of Coca-Cola, initiated by the government against a number of organizations, including the Coca-Cola Company in 1906.[7]

In 1909, Samuel Candler Dobbs became president of the Associated Advertising Clubs of America, now the American Advertising Federation (AAF), and began to tát make speeches on the subject. In 1911, he was involved in the adoption of the "Ten Commandments of Advertising," one of the first codes of advertising developed by groups of advertising firms and individual businesses. Similar organizations in succeeding decades, such as the National Better Business Commission, Inc. of the Associated Advertising Clubs of the World (1921), and the National Association of Better Business Bureaus, Inc. (1933), merged to tát become the Association of Better Business Bureaus, Inc., in 1946. In 1970, the Council of Better Business Bureaus (CBBB) was established by a merger of the Association of Better Business Bureaus and the National Better Business Bureau.[citation needed] The Council of BBBs included the Philanthropic Advisory Service (PAS), which advised donors about national charities. PAS later merged with the National Charities Information Bureau to tát size the BBB Wise Giving Alliance.

In 2019 the Council of BBBs split into three entities - the BBB Wise Giving Alliance (advice for donors to tát charities), BBB National Programs (national industry self-regulatory programs), and the International Association of Better Business Bureaus (BBB's self-governing organization.)[8]

Structure and funding[edit]

Each BBB is overseen by its own board of directors and chief executive officer. Each must meet international BBB standards, which are monitored by the IABBB. The IABBB is governed by leaders of local BBBs, as well as several independent subject matter experts such as academics and legal experts. BBBs are chiefly funded by local accredited businesses, which also trang điểm BBB boards of directors. A study by a business school dean at Marquette University found that ninety percent of BBB board members are from business.[9]

Businesses that move from one BBB jurisdiction to tát another may need to tát apply for BBB accreditation in the new BBB location unless they have a system-wide accreditation. IABBB is funded primarily by membership dues from BBBs, which vary from year to tát year.

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Dispute resolution procedures[edit]

BBB handles complaints from consumers about their marketplace experiences with businesses, and also publishes customer reviews both positive and negative. The organization provides dispute resolution through procedures established by the International Association of Better Business Bureaus, and implemented by local BBBs. Usually, disputes can be resolved through mediation; when appropriate, low- or no‑cost arbitration may also be offered and provided through the BBB. BBB acts as a neutral buổi tiệc nhỏ when providing dispute resolution services.[10]

Complaints about the practice of professions lượt thích medicine and law are usually not handled by BBB and are referred to tát associations regulating those professions.[11] BBB does not handle complaints that have gone to tát court or are in the process of going to tát court as the complaint is already being handled by an alternate entity.[12]

If BBB receives a consumer dispute, BBB contacts the business in question and offers to tát mediate the dispute. A business does not need to tát be a thành viên of BBB to tát use its mediation services. BBB accreditation, or membership, is completely optional for a business to tát accept and participate in through the payment of dues. Past complaints allege that BBB compiles ratings based upon their ability to tát collect money from businesses, and not entirely upon business performance.[13] However, since 2010, no relationship exists between a business's rating and its accreditation status.

Rating system and accreditation[edit]

Until 2008, BBB rated companies "satisfactory" or "unsatisfactory." On January 1, 2009, BBB moved to tát a new system based on a school-style A+ to tát F rating system.[14] The 16 factors have been posted on each business profile since the program's inception[15] and the details on the points awarded as well.[15] Initially there was a 17th factor worth 4 points for businesses that were Accredited. That process was changed in November 2010 in response to tát criticism in the truyền thông media and from the Connecticut attorney general who accused BBB of using "pay to tát play" tactics.[13] The Attorney General of Connecticut demanded that BBB stop using its weighted letter grade system, calling it "potentially harmful and misleading" to tát consumers.[16] In response, the Council of Better Business Bureaus changed the BBB ratings system to tát cease awarding points to tát businesses for being BBB members, and to tát institute closer monitoring of BBB sales practices.[17]

If a business chooses not to tát provide basic information, such as size and start date, BBB may assign a not-rated (NR) rating.[15][18] An "NR" rating due solely to tát a company not providing information would state: "BBB does not have sufficient background information on this business."[citation needed]

A business is eligible for BBB accreditation if it meets, in the opinion of BBB, "BBB Standards for Trust".[2] There are eight BBB Standards for Trust that BBB expects its accredited businesses to tát adhere to: build trust ("maintain a positive track record in the marketplace"), advertise honestly, tell the truth, be transparent, honor promises, be responsive (address marketplace disputes), safeguard privacy (protect consumer data) and embody integrity.[19]


In 2010 ABC's 20/20 reported in a segment titled "The Best Ratings Money Can Buy" about the irregularities in BBB ratings.[20] They reported that a man created two dummy companies which received A+ ratings as soon as he had paid the membership fee to tát the BBB of the Southland, serving the Los Angeles area. They also reported that business owners in Los Angeles were told that the only way to tát improve their rating was by paying the fee. In one case a C was turned to tát an A immediately after a payment and in another case a C‑minus became an A+. The chef Wolfgang Puck said that some of his L.A.-based businesses received F ratings because he refused to tát pay a fee. These allegations led to tát procedures against the BBB of the Southland from the BBB system. On March 12, 2013, the Council of Better Business Bureaus expelled the Los Angeles-based Better Business Bureau of the Southland, the largest local BBB, claiming that the group had not met the Council's "standards relating to tát accreditation, reporting on businesses, and handling complaints."[21][22] The Los Angeles chapter disputed the charges and continued to tát operate under the new name of Business Consumer Alliance.[23][24][25][26] From March to tát November 2013, BBB served the four-county Los Angeles area via a "Virtual BBB" staffed by volunteers from other BBBs. The effort won the American Society of Association Executives "Power of Association" award.[27] In November 2013 the Council of Better Business Bureaus reassigned the Los Angeles area to tát three established California BBBs.[28]

In 2011, a New York Times columnist described a complaint from a consumer that the Austin chapter of the Better Business Bureau refused to tát resolve complaints against companies if customers tự not pay a $70 mediation fee.[29]


Integration of US and Canadian operations[edit]

On August 16, 2011, the then-named Council of Better Business Bureaus (CBBB) announced the formal integration of operations in the United States & Canada, effective immediately.[30]

According to tát the statement, integration marks the way "for an improved customer experience for those who purchase goods and services across the border". Stephen A. Cox, President and CEO of CBBB, said: "The U.S. and Canada remain each other's largest trading partners. We are really one North American marketplace, and the BBB system now reflects that. Not only will it be easier for consumers to tát kiểm tra out businesses in either country, it will be simpler for them to tát tệp tin a complaint or resolve a dispute." The move was supported by the Canadian Council of Better Business Bureaus (CCBBB). "Given the advances in technology and the globalization of services, it no longer makes sense to tát maintain two separate systems," said M. Jean Lemyre, chair of the CCBBB. "The vast majority of consumers initially tương tác BBB through the Internet. Aligning BBB services into one integrated system will be more efficient for businesses in Canada, and will ensure that consumers continue to tát receive the high quality of services they've come to tát expect from BBB."[31][32][33][34]

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BBB trademark authorization revoked from four Canadian offices[edit]

The then-named Council of Better Business Bureaus (CBBB) revoked the BBB name & trademark from four Canadian Better Business Bureaus. The CBBB said it made the move to tát withdraw trademark authorization from the offices in Hamilton, Windsor, Montreal and St. John's after determining these four Canadian offices did not meet the defined standards of operation.

CBBB realigned the boundaries of its affected Canadian offices and folded them into larger offices. Hamilton has been gathered under the banner of the BBB's Kitchener office,[31] while the territories in SW Ontario (including Windsor) are now part of the Western Ontario region[34] based in London, ON.

The Hamilton, Montreal & St. John's offices have also changed their names or closed following what they termed a takeover by the U.S.-based Council of Better Business Bureaus.[35] The Hamilton, Ontario BBB adopted the name Canadian Businesses and Charity Bureau.[36] In May 2012, the Hamilton organization was locked out of its office by its landlord in a rent dispute and ceased to tát operate.[37] The Montreal BBB changed its name to tát L'Office de Certification Commerciale du Québec or Québec Commercial Certification Office, while the BBB in St. John's, Newfoundland closed.[38] These areas have since been picked up by others, and as of August 2022, all of Canada is served by 10 BBBs.

See also[edit]

  • Angie's List
  • ConsumerAffairs
  • ResellerRatings
  • Sitejabber
  • Trustpilot


  1. ^ "Archived copy" (PDF). Archived from the original (PDF) on April 3, 2013. Retrieved October 17, 2013.{{cite web}}: CS1 maint: archived copy as title (link)
  2. ^ a b "The Better Business Bureau Vision, Mission & Vision". Council of Better Business Bureaus. Retrieved December 12, 2014.
  3. ^ "Council of Better Business Bureaus – U.S. BBB". Retrieved March 29, 2012.
  4. ^ "The Better Business Bureau FAQs and Information – U.S. BBB". Retrieved March 29, 2012.
  5. ^ "CBBB Annual Reports". BBB.
  6. ^ "BBB Code of Business Practices – U.S. BBB". Retrieved November trăng tròn, 2013.
  7. ^ Kleber, John E. (July 11, 2014). The Encyclopedia of Louisville. University Press of Kentucky. ISBN 978-0-8131-4974-5.
  8. ^ "BBB Standards for Charity Accountability". give_org. Retrieved March 14, 2023.
  9. ^ Parmar, Neil (September 24, 2008). "Is the BBB Too Cozy With the Firms It Monitors?". SmartMoney.
  10. ^ "Dispute Resolution Processes and Guides – U.S. BBB". Archived from the original on April 2, 2012. Retrieved March 29, 2012.
  11. ^ Roos, Dave (December 10, 2008). "HowStuffWorks "File a Complaint with a BBB "". Retrieved March 29, 2012.
  12. ^ "Alternatives to tát Going to tát Court | The People's Law Library". Retrieved March 29, 2012.
  13. ^ a b Patrick Preston (November 19, 2010). "Better Business Bureau Changes Ratings System Following Criticism". Associated Press. Archived from the original on January 30, 2013. Retrieved May 19, 2012.
  14. ^ "New BBB Letter-Grade A+ Through F Ratings System Helps Businesses Evaluate Suppliers, Improve Operations". eNews Park Forest.
  15. ^ a b c "What are BBB Ratings?". BBB. Archived from the original on July 25, 2011. Retrieved March 29, 2012.
  16. ^ Rhee, JOSEPH; Ross, Brian (November 12, 2010). "Terror Group Gets 'A' Rating From Better Business Bureau? Consumer Watchdog Accused of Running 'Pay for Play' Scheme With Grading System". 20/20.
  17. ^ "A Message from the President of CBBB", November 18, 2010, reproduced at "BBB revises rating system to tát regain consumer trust". RELO RoundTable. Archived from the original on November 26, 2010. Retrieved December 2, 2010.
  18. ^ "The Better Business Bureau checks up on companies but who checks up on the Better Business Bureau?".
  19. ^ "The Better Business Bureau Standards for Trust – U.S. BBB". Archived from the original on March 23, 2012. Retrieved March 29, 2012.
  20. ^ "BBB Ratings". ABC.
  21. ^ Lopez, Ricardo (March 12, 2013). "Better Business Bureau expels Los Angeles chapter, largest in nation". Los Angeles Times. Retrieved May 25, 2013.
  22. ^ "Better Business Bureau Expels Los Angeles Organization for Failure to tát Meet Standards" (Press release). Council of Better Business Bureaus. Retrieved May 25, 2013.
  23. ^ "Better Business Bureau L.A. chapter changes name after expulsion". Los Angeles Times. March 12, 2013. Retrieved December 16, 2020.
  24. ^ Lopez, Ricardo (March 12, 2013). "Better Business Bureau L.A. chapter changes name after expulsion". Los Angeles Times. Retrieved May 25, 2013.
  25. ^ "About Us". Business Consumer Alliance. Retrieved May 25, 2013.
  26. ^ "Business Consumer Alliance Responds to tát BBB Allegations of 'Pay to tát Play'" (Press release). Business Consumer Alliance. Retrieved May 25, 2013.
  27. ^ "BBB in LA wins award in 2013". Retrieved August 2, 2022.
  28. ^ "New BBB Serving Greater Los Angeles Has Banner First Month Helping Consumers and Businesses" (Press release). Council of Better Business Bureaus. April 17, 2013. Archived from the original on July 3, 2013. Retrieved May 25, 2013.
  29. ^ Segal, David (March 12, 2011). "Complaint Resolved? Well, Not Exactly". The Thủ đô New York Times. Retrieved March 13, 2011.
  30. ^ "Login". Archived from the original on January 22, 2015. Retrieved January 22, 2015.
  31. ^ a b "Hamilton Better Business Bureau vows to tát stay open". The Hamilton Spectator. August 24, 2011.
  32. ^ "Better Business Bureau Integrates U.S. and Canadian Operations". Council of Better Business Bureaus. August 16, 2011. Archived from the original on January 22, 2015. Retrieved January 22, 2015.
  33. ^ "Consumer watchdog to tát reduce local presence in Canada - Toronto Star". The Toronto Star. September 7, 2011.
  34. ^ a b Ellen Van Wageningen (October 31, 2011). "Battle brews over business accreditation in Windsor" (PDF). The Windsor Star. Archived from the original (PDF) on January 22, 2015. Retrieved January 22, 2015.
  35. ^ Van Alphen, Tony (September 7, 2011). "Consumer watchdog to tát reduce local presence in Canada". Toronto Star. Retrieved May 25, 2013.
  36. ^ Coward, Cathie (August 24, 2011). "Hamilton Better Business Bureau vows to tát stay open". The Hamilton Spectator. Retrieved May 25, 2013.
  37. ^ Hayes, Molly (May trăng tròn, 2012). "Business bureau locked out". The Hamilton Spectator. Archived from the original on September 3, 2014. Retrieved May 29, 2013.
  38. ^ MacEachern, Daniel (July 28, 2011). "Better Business Bureau closing Aug. 16". The Telegram. St. John's. Archived from the original on November 23, 2012. Retrieved May 25, 2013.

External links[edit]

  • Official website
  • – BBB Wise Giving Alliance